Mike has an extensive marketing background that spans the sales and marketing industry. He has developed and delivered integrated experiential marketing programs, B to B and B to C events, training initiatives, corporate business meetings, new product launches, customer satisfaction programs, reward and recognition, and performance improvement initiatives.
Over the years Mike has led successful sales efforts for trade show exhibit and experiential marketing companies. Mikes knowledge of the industry and industry segments along with his diverse marketing background is a tremendous asset to CEP.
Mike is an effective communicator with a consultative sales style, exceptional problem-solving abilities, and a keen aptitude for assessing client needs. Mike’s personal sales success story is published in a book titled “I’ll Get Back to You” by Robert L. Shook & Eric Yaverbaum – McGraw-Hill, Inc.